Affinity Water is helping Watford Football Club reduce water use and boost sustainability across its Vicarage Road Stadium, through a series of on-site surveys, device installations and sharing guidance with its staff designed to cut waste and improve efficiency.

The initiative forms part of Affinity Water’s wider Water Efficiency Service, which helps businesses reduce consumption, cut costs and operate more sustainably.

Within this, Affinity Water has launched a new programme to support organisations to use water more efficiently through practical measures and behavioural change. The project at Watford FC is the latest example of how Affinity Water is working with local businesses to reduce consumption, lower costs and protect the environment.

During a recent site visit, Affinity Water’s engineers, working alongside sustainability partner Groundwork, installed 35 tap inserts, 45 urinal controls and 65 flush-saving devices across the site. So far, these simple interventions have saved up to 70,000 litres of water on the club’s busiest match days, without affecting day-to-day operations.

Thomas Stoten, Head of Demand Management at Affinity Water, said:

“Water efficiency doesn’t just make environmental sense, it makes business sense too. Working with Watford FC shows how straightforward, low-cost measures can make a big difference; we’re saving water, reducing bills and supporting sustainability goals.”

“Our aim is to show other organisations that they can do the same. Small changes really do add up, and this project is a great example of how collaboration can drive meaningful impact.”

Watford FC has worked closely with Affinity Water’s team to understand how water is used across the stadium’s facilities and identify areas for improvement.

Ian Pope, Operations & Facilities Director at Watford Football Club, said:

“We’re proud to partner with Affinity Water to make our operations more sustainable. The work their team has done has helped us identify quick wins that will have a long-term benefit for both the club and the environment.”

The initiative is part of Affinity Water’s wider commitment to cut business water usage by 11% across its supply region. Since the Water Efficiency Service launched in April 2025, Affinity Water has completed 121 site visits, detected 283 leaks and installed 2,548 water-saving devices across businesses in its region. Together, these measures have delivered an estimated 0.643 megalitres per day (MLD) in total water savings.

Affinity Water and Pozitive Water, the club’s water retailer, are now working with Watford FC to explore further opportunities to promote water-saving engagement and behaviour change among staff and fans.