New research says customer behaviour key to driving down household water demand
Customer behaviour and choices – rather than socioeconomics and weather – are the key to understanding household water use to help meet ambitious reductions in water abstraction, an UKWIR Big Questions project has revealed.
New study suggests targeted behavioural “nudges” can increase water conservation
The targeted use of behavioural ‘nudges’ can encourage people to conserve water, according to a new research study by researchers at the University of East Anglia (UEA).
Water utilities face up to customer engagement issues
Julien Lancha, Chief Customer Officer at behavioural science software firm Advizzo explores the key roles data and behavioural science play in delivering more effective customer engagement.
News Showcase
-
Making storm overflow data make Sense – Metasphere launches dedicated monitoring device
With the UK government demanding a 50% reduction in storm overflow spills by 2029, the era of reactive management is over. Speaking in the House of Commons on 21 July 2025, then environment secretary Steve Reed said, “This Government will cut water companies’ sewage pollution in half by the end of the decade.” -
King’s Award for Enterprise shows ERG moving forward with growth in UK and Asia
ERG, the leading supplier of odour control systems and industrial gas cleaning & thermal systems, has been awarded the coveted King’s Award for Enterprise. -
Welsh Water’s ORAI system shortlisted for three categories at the British Data Awards 2026
Welsh Water’s new artificial intelligence-driven tool, ORAI, has been shortlisted for three categories at the prestigious British Data Awards 2026 – underscoring the company’s commitment to using cutting-edge technology to deliver better outcome for customers. -
Barhale completes two Rapid Action Taskforce Spills projects for Severn Trent
Barhale has completed work on two separate Rapid Action Taskforce Spills projects it is carrying out for Severn Trent.
Expert Focus
News Sections
Other Latest News
- VBA jv appointed to £1.227 billion Environment Agency framework to deliver beach management and coastal protection works across England
- Jacobs appointed to Yorkshire Water £32 million artificial intelligence services framework
- Great British Energy invites registrations for online event to explore options to appoint Construction Management Partner for renewable energy projects
- Why AI sits at the heart of the blue economy transition - using AI to tackle hidden ocean biodiversity risks
- AtkinsRéalis appointed to Flood Risk and Asset Management framework.to support Environment Agency in boosting flood resilience across England
- Yorkshire Water awards Barhale £16 million service reservoir contract in Scarborough
Watch
-
Scottish Water completes £235m investment in two-way connection between drinking water networks
Hear how Scottish Water has completed its £235 million Ayrshire Glasgow Resilience Project - customers across Greater Glasgow, Ayrshire and East Renfrewshire will now benefit from a more secure and resilient water supply. -
United Utilities accelerates investment to reduce spills from storm overflows across Northwest
Hear how United Utilities is accelerating its investment to reduce spills from storm overflows across the Northwest. -
Working for WSP - what if you could build a career as unique as you? With us, you can
Find out more about the remarkable career opportunities on offer at WSP - scroll down to watch the inspirational video.
Top Stories
- VBA jv appointed to £1.227 billion Environment Agency framework to deliver beach management and coastal protection works across England
- Jacobs appointed to Yorkshire Water £32 million artificial intelligence services framework
- Great British Energy invites registrations for online event to explore options to appoint Construction Management Partner for renewable energy projects
Login / Register
New Account Registrations
To register for a new account with Waterbriefing, please contact us via email at waterbriefing@imsbis.org
Existing waterbriefing users - log into the new website using your original username and the new password 'waterbriefing'. You can then change your password once logged in.