Yorkshire Water has gone out to tender with a contract for market research and consultancy services for customer valuation and insights PR24 framework worth up to an estimated £1. 9 million in total.

In the light of the last two Ofwat Price Reviews which have placed a particularly strong emphasis on the role of customer engagement, the water company said that it anticipates more customer research than ever before over the AMP7 period.

With Ofwat’s 2024 Price Review (PR24) on the horizon, Yorkshire Water is looking to appoint a number of experienced market research agencies and consultancies to support it with business readiness and customer engagement across two separate tender Lots as follows:

Lot 1 - Customer Valuation (willingness to pay/stated preference/revealed preference study) A consultant led study designed to provide a customer driven economic valuation of the services Yorkshire Water offer (Willingness to Pay). (Est value between £220,000 - £400,000)

Initial contract term is 18 months, with an option to extend for a further 12 months.

Lot 2 - Insights PR24 framework - designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities. (Est value between £1.3 million - 1.5 million)

Initial contract term is 48 months, with an option to extend for a further 12 months.

Time limit for receipt of expressions of interest is 8 March 2021 – click here to access the tender documentation.