Affinity Water has launched a Water Smart Educational Programme for schools across its region to provide primary schools with water-saving education materials.

The water company has launched the programme as part of its efforts to save water - Affinity Water areas use approximately 157 litres per person of water every day across the region - 17 litres above the national average and 47 litres over the UK target.
The Water Smart Educational Programme, which has launched in schools throughout the region aims to foster an understanding among children, their families, and the wider community about the crucial need for water conservation, offering simple yet impactful ways to make a positive change.
The programme, which is part of Affinity Water’s ongoing Save our Streams programme, was jointly developed with social impact agency ‘We Are Futures’. It includes water-saving curriculum-based materials to help pupils explore and understand the importance of saving water and inspire them to make everyday changes, that will leave more in the local environment.
Children were asked to share their water smart ideas by taking part in a competition to design a poster that could educate and encourage their local community to embrace water-saving. By engaging the younger generation, Affinity Water said it wants to spark early awareness about saving water, helping children safeguard water for the generations to come.
Winner of its water saving competition is Rebecka, a pupil at St Teresa’s Primary School – Affinity Water said her design stood out amongst the entries, echoing key values and water-saving messaging and she has also won a water-saving garden for her school.
The poster will now be displayed locally on digital posters and on the side of a digibus to generate awareness surrounding this important conversation, and
Director of Customer Experience at Affinity Water, Rebecca Froud, one of the judges for the competition said:
“"I was delighted to be asked to be a member of the judging panel. All of the entries were well thought through and I could see the boundless creativity and talent showcased by all of our young innovators and participants.”
“Their imaginative ideas remind us that the future is bright and filled with passion and care of our environment, amongst the next generation who are grasping the importance and value of water-saving was extremely wonderful.”
Mrs S Gavin, Acting Headteacher at St Teresa’s Primary School said:
‘The 'Water Smart' competition was introduced in assembly and open to the whole school to participate. Pupils were extremely excited to enter and promote the different ways we can all help to save water. We received over 100 entries, and I was so proud of the efforts the children had put into their posters.”
Plans are now underway to expand the initiative in 2024 and beyond, with further efforts aimed at promoting sustainable practices and safeguarding the county’s water resources.
“SAS (Surplus Activated Sludge) is a bit weird and
Owen Mace has taken over as Director of the British Plastics Federation (BPF) Plastic Pipes Group on the retirement of Caroline Ayres. He was previously Standards and Technical Manager for the group.
Hear how United Utilities is accelerating its investment to reduce spills from storm overflows across the Northwest.