A successful tenderer has been identified to lead the Water Efficiency Campaign (WEC) for England and Wales, a significant milestone in the sector's long-term strategy to transform public water use.

The major £75 million (inc VAT) AMP8 contract has been awarded to 23RED Ltd following a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

Subject to completion of the standstill period and final contract award, the contract will cover the design and delivery of a nationwide behaviour-change campaign to help households and businesses across England and Wales use water more efficiently.

Further details regarding the successful tenderer and programme timelines for the WEC will be released in due course.

Earliest date the contract will be signed is17 December 2025 and current estimated start and end contract dates are 17 December 2025 to 31 March 2030.