Everflow has been named as one of seven delivery partners in Ofwat’s “Water Efficiency Lab” WIN Initiative – other partners include Aviva, Direk, Waterwise, Wates Group Ltd, Weir The Agency LLP and the University of Southampton.

Led by Quensus Ltd, the initiative has received £495,527 in funding for innovations to support businesses and homes to reduce water use.

The WIN Initiative is an 18-month trial which will deploy over 1,000 water and occupancy sensors across 30 commercial buildings to tackle the 10–30% of water typically lost to leaks and continuous flow.

The project will combine real-time building usage with Water Management Plans to generate practical “fix lists” for facilities managers. This approach turns raw data into immediate operational action, cutting water waste and establishing a new insurance-backed efficiency standard.

The latter will test whether linking water efficiency to insurance premiums — via a new Water Management Plan standard developed with Aviva — can make water saving commercially motivated rather than just voluntary.

Craig Dallison, CEO, Everflow commented:

“Being named as a delivery partner in the WIN Initiative is a real endorsement of Everflow’s approach to commercial water efficiency. Too many businesses are still losing 10–30% of their water to leaks and continuous flow simply because the sector lacks the tools to understand waste and do something about it. That’s a cost businesses just shouldn’t have to carry.

“What excites us about this project is that it brings together the right technology, the right partners and the right incentives to finally change that. By combining fixture level sensor data with clear, actionable insights, and exploring how water efficiency can link directly to insurance premiums, moving water management from something reactive to something genuinely commercially meaningful.

“For us at Everflow, this is exactly what we’re here to do: give businesses simple, practical tools that cut waste, reduce bills and make sustainability feel achievable rather than overwhelming. We’re proud to be part of a national regulator-backed programme like this, and we’re looking forward to showing just how much impact smarter water management can have for SMEs across the UK.”