Thames Water's latest TV ad campaign is placing the spotlight firmly on its frontline workers highlighting the hard work that takes place to find and fix leaks, around the clock, seven days a week.

The leaks campaign features real repair engineers Danny and Tom as they hit the road to fix a leak. Thames Water is aiming to highlight how the business is taking ownership to upgrade its Victorian pipework to be fit for the 21st century, future proofing its network in the process.

The advert shows the leak repairs engineers in their van as the opening voiceover declares “while you’re watching footy, we’re fixing a leak”. The advert ends by encouraging customers to report any leaks they see in the street on the Thames Water website, with a reminder that ‘Every Drop Counts’.

Andrew Tucker, water demand manager at Thames Water, said:

“Following this year’s drought, it is more important than ever that we use water wisely and protect this precious resource as much as possible. The recent rain has replenished supplies and we’ve now lifted the hosepipe ban, however we remain focused to do everything we can to protect our precious supplies.”

“Our top priority to managing water supply is to fix leaks on our network. That’s why we’re tackling the issue head on, investing millions to upgrade our Victorian infrastructure bringing it up to date for the 21st century – repairing more than 1,000 leaks a week.”

“We’re also asking customers to join forces with us, encouraging them to report any leaks they see when out and about. There’s a huge value in having an extra pair of eyes on our network and we’re grateful to all our customers who take the time to report a potential leak.”

Thames Water is rapidly increasing its smart meter rollout, where customers only pay for water used. The investment will focus on expanding the company's smart meter footprint from more than 700,000 meters today, to approximately 1.1m by 2025 and 2m by the end of the decade.

Thames says the meters will be key to tackling customer side leaks, as they can indicate when water is being used even at unexpected times .

In the next three years Thames is planning to spend over £55 million installing dynamic pressure management helping to modulate pressure across its network for varying demands, helping reduce leakage. The water company will also spend close to £200 million on replacing water mains over the next three years.